Since 1996, we’ve designed our unique accessories in Melbourne, for women who value individuality, collectability and quality—and who love to dress up. Our accessories are designed so that you can make a statement—how and when you make it is up to you. We’re committed to empowering all women, and to harnessing our creativity into addressing our challenges and working towards a more sustainable future. We’re proud to have worked with many highly-skilled partners for over a decade; they allow us to dream up our incredible collections.

We’ve been bringing you the fashion, accessories, and beauty you love since 1948 but we’re not just a place to buy things. Sure, you might stop in your tracks at the sight of a dress in our window or be slowly curating the largest private collection of Logo Tees - and we love that for you. But we’re also bold in the way we show up, confident in who we are (and what we stand for), and did we mention fun? We want to leave the world better than it was before. We’re shaping the world, the path, and the future, and promise to keep it positive - except for the times, it’s not. So when you slip on your favourite Sportsgirl fit, grab that last-second gloss before you head out the door, or just visit one of our 130+ stores across the country - know that we’ve got your back - no matter how you want to show up or who you want to be today.