We’ve been bringing you the fashion, accessories, and beauty you love since 1948 but we’re not just a place to buy things. Sure, you might stop in your tracks at the sight of a dress in our window or be slowly curating the largest private collection of Logo Tees - and we love that for you. But we’re also bold in the way we show up, confident in who we are (and what we stand for), and did we mention fun? We want to leave the world better than it was before. We’re shaping the world, the path, and the future, and promise to keep it positive - except for the times, it’s not. So when you slip on your favourite Sportsgirl fit, grab that last-second gloss before you head out the door, or just visit one of our 130+ stores across the country - know that we’ve got your back - no matter how you want to show up or who you want to be today.

We are your one-stop fashion destination to get your style fix! We believe every girl should have access to on-trend wardrobe essentials that don’t break the bank. So, we work hard to create fashionable, affordable, quality clothing that encourages self-expression. Founded in 2001, we opened our first Ally Fashion Coffs Harbour retailing to over 70 countries worldwide. Our customer (that’s you!) is wonderfully unique, so we want to give them the confidence to be themselves! We draw inspiration from our customers’ unique styles as well as street fashion, celebrities, and influencer trends. Check out our socials to see how our beautiful customer’s wear their Ally Fashion Coffs Harbour pieces. With over 400 new styles dropping weekly, in sizes 6-16, there’s something for everyone. Every collection is thoughtfully designed in Australia by our in-house team. When it comes to modelling our clothes, we don’t believe in digital alterations We embrace what makes us individually beautiful!

They say it takes a village to raise a child. Well, I may not be the sharpest tool in the shed, but at least I'm in the shed. Having grown up here in Mackay, I owe a lot of thanks to my parents and grandparents for raising me in this great town. Where others choose to spread their wings and fly off to distant lands, I chose to stay here in Mackay and dig my roots even deeper. I want to thank my friends and members at City Fitness for continuing to inspire me. It's that feeling of gratitude that propels me to make sure my team and I are giving you the best fitness experience in Mackay. We may not be perfect, but no family is. All we can do is keep trying to be the best we can be. Thank you Mackay for your 35-plus years of loyal support. You have given us great ideas and suggestions, which is why we expanded our club in Mount Pleasant and opened a new club in City Gates. We now have three City Fitness locations conveniently located near you. Thank you for your continued support. My team and I are always here for you! Forever grateful, Steve