How many people know that solutions to plastic pollution exist? Many would like to be part of the solution but are overwhelmed or don’t have time to do the research or feel overwhelmed... I’M PLASTIC FREE is a world-first matchmaking digital platform for plastic waste reduction, as well as an evidence-based education hub. It connects eco- and health-conscious individuals and small businesses with solutions to plastic pollution. In fact, it provides the easiest and fastest way to find such solutions. At www.implasticfree.com, individuals and businesses can find new and creative ways to reduce plastic waste, swap plastic for other regenerative, plastic-free materials, lower their microplastic exposure risks, learn about changes and developments in the industry, and connect with other innovative companies that are making a difference. Over 100 blog articles promote products that are circular, low-carbon, zero-waste, or plastic-free and are linked to studies published in peer-reviewed journals. The platform currently reaches a worldwide audience of nearly half a million organic page views/year and it’s growing fast.