Our ambition is to provide our customers with the widest range of home improvement products in accordance with our lowest prices policy, backed with the best service. Our team members are the heart and soul of our business. Our team's guiding principles are integrity, respect, teamwork, achievement and innovation. Our guiding principles are the keys to our culture and to achieving our vision. We pursue sustainability within our operations by striving to make them socially responsible and environmentally aware and economically viable. We engage with the communities in which we operate and live and we actively contribute to causes and organisations that benefit these communities. We seek to lessen our environmental impact in ways that are measurable including: achieving better and more efficient use of resources; ensuring our suppliers operate sustainably and ethically; encouraging and educating customers about environmentally friendly alternatives; and focusing on the “reduce, re-use and recycle” waste management principles. In 2021 we introduced a national battery recycling program across our Australian store network to provide customers with an instore recycling solution for household and power tool batteries. We extended this to our New Zealand network in 2022. We value our team members’ contributions, recognise and reward their efforts and provide a fun, satisfying and safe workplace. By living our values and operating sustainably, we will continue to “build the best” and earn the right to serve our customers tomorrow and into the future.

Amplitude Pty Ltd proudly locally owned and operated, suppling a full range of high-quality electrical industry-based tools, equipment and safety solutions. Our products, tools and equipment are manufactured and certified to a number of Australian and International standards, enabling Amplitude Pty Ltd to provide solutions to improve worker safety, compliance and efficiency. Amplitude continues to grow, sourcing from trusted and industry-leading domestic and global suppliers, recognized for high-quality products, allowing our customers the confidence of life cycle value. It is these carefully selected, quality products, and our industry-leading technical expertise that earns Amplitude the mantra “raising the standards”.