Proudly Australian, Witchery was founded in South Australia in 1970, and from our very beginnings, offered quality fashion for working Australian women. By the late 1980s, the brand direction had evolved, taking on a premium and quality–focused fashion sensibility. Proving that quality–led design can be a part of every day or night, and that confidence comes not just from what you wear, but how you wear it. It’s a spirit that’s woven into our collections and shared across our community. Our now–iconic White Shirt Campaign. launched in 2018 and has raised over $16 million to date for the Ovarian Cancer Research Foundation, showing the world just what’s possible when we all work together.