We all know a new top isn't going to change your life or make you a better person. But finding the outfit that looks great on you and can be your own hype girl, gives you the confidence to express the �you' you want to be today. We believe that fashion is less about fitting in and more about reflecting your own creativity, individuality and identity. Difference doesn't scare us: we'll never tell you what to wear - just give you options to do you. We design all our clothes, our jewellery and shoes and makeup, bags and phone cases - everything - so that you can wake up and choose what path to take, who to be today, tonight, tomorrow. You decide.