Sanuk Brazilian Jiu Jitsu Academy is a family focused BJJ club located in Hervey Bay, Queensland. The Academy was founded by Chep Krummel, and is an affiliation club of De Been 100% Jiu Jitsu. The word "sanuk" means to have a good time, to have fun, to enjoy yourself and to derive pleasure from something. About Sanuk. The word “sanuk” (สนุก pronounced sanook as in “look”) in the Thai language, means to have a good time, to have fun, to enjoy oneself and to derive pleasure and joy from something. It is almost a rule of living for Thai people that whatever they do, it has to be sanuk. At Sanuk Jiu Jitsu we believe in looking after each other like a family. Our goal is to provide a positive environment for learning, training and relationships. The word “sanuk” means to have a good time, to have fun and to enjoy yourself… Our team is about providing and creating a positive, safe and welcoming milieu (environment) for all of our members.