The Paradise Outdoor Advertising (POA) story began in the booming tourist town of Airlie Beach 40 years ago, when an enterprising sign-writer named Phil James was asked by a local business owner if he knew of any billboard sites nearby. POA finds itself playing the role of pioneer again, this time in the digital advertising space. Clean digital advertising signs that work day and night at regional airports and shopping precincts carry the POA name, whilst delivering the last word to tourists, workers, and shoppers. Many things have changed at POA but their principles have remained the same...POA is a can-do, family operated company that values transparency and customer relationships. Mitch and Phil wouldn't have it any other way.