Our story started back in 1907 on iconic Stanley Street in Woolloongabba. Pictured above is Thomas Langford-Ely Snr and his apprentice watchmaker in our store's original incarnation. Decades later, we still call South East Queensland home, and continue to uphold a reputation for quality and service that has seen our stores evolve into dedicated Rolex boutiques. In our long history, we’re proud to have been named the first official Rolex boutique in Brisbane. Today, with dedicated Rolex boutiques in both Brisbane and the Gold Coast, we proudly bring four generations of tradition and heritage to the worldwide network of Official Rolex Retailers authorised to sell and maintain Rolex watches. Langfords Jewellers boasts Queensland’s largest range of new Rolex timepieces matched by our second-to-none experience. Our dedicated staff will use their wealth of knowledge and eye for detail to ensure you chose the Rolex watch that best suits you. We understand that an investment in a luxury Rolex timepiece requires time and trust. Whether it’s your first time with us, or you’re a returning customer, we make sure your experience at Langfords Jewellers is an unforgettable one.