Digital Spotlight

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Why do I need digital marketing?

More than 3.2 billion people use the internet to shop, connect and research. Digital marketing is a way to reach these users and rake in the leads.

What is search engine optimisation?

Put simply, search engine optimisation (SEO) is a series of methods used to help a website, specific page or blog rank higher on Google.

What is Google Ads?

Google Ads is Google’s advertising platform where you can bid to have text, image, video and other ads show for a specific keyword.

What is social media marketing?

Social media marketing is a way to connect with Facebook, Instagram and other social platform users to create leads, increase traffic and gain trust.

Why is search engine optimisation so important?

Ensuring your website is SEO ready is a cost effective way to help increase traffic before you even use any digital marketing methods.

What is search engine marketing?

Search engine marketing (SEM) is a way to drive traffic to a website or generate leads through paid advertisement such as pay-per-click (PPC) ads.

What does web development entail?

Web development is a broad term used to describe everything a website needs to be secure, usable and attractive, including design, copy and scripting.

What is PPC?

PPC, or pay-per-click advertising, allows you to only pay for an ad you’ve created when someone uses it, such as to call you or visit your website.

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