Destination Label

Back in 2016, what started as a fun idea turned into something much bigger. I had taken a unique aerial photo of Bondi Icebergs from a helicopter, an image that captured the essence of our coastal lifestyle. I printed it on a beach towel simply because I wanted something practical, eye-catching, and personal. When I brought that towel down to the beach while lifeguarding, people instantly started asking where they could get one too. That moment sparked the beginning of Destination Label and what would soon become Destination Towels™. Since then, we’ve grown from one towel into a full collection of over a hundred original designs, inspired by Australia’s most iconic destinations.