A small town under the Clarence Valley local government area of New South Wales, Ulmarra is situated on the southern bank of the Clarence River, 630 kilometres northeast of Sydney, 97 kilometres north of Coffs Harbour, 31 kilometres southwest of Maclean and 16.9 kilometres northeast of Grafton. The town’s name originated from a local Aboriginal word that means “bend in the river.” The Pacific Highway runs parallel to the Clarence River, and at the town’s central area, the Ulmarra Southgate Cable Ferry operates between the towns of Ulmara and Southgate. Tourism in Ulmarra is also centred on the Clarence River, the town taking pride in being one of the finest examples of a 19th century river port in the country. In line with this, The Ulmarra Commercial Hotel, a historical hotel boasting of lattice work and a colonial style distinct to this period, is located in the old commercial centre next to the river, alongside some other crafty businesses, arts and crafts stores, antique shops, renovated apartments and cosy bread and breakfasts.
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