Neon, Illuminated & LED Signs Guides & Resources

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Billboard Sign Cost

Advertising on billboards is usually a month-to-month contract but you can probably negotiate a long term rate. Billboard charges depend on different factors such as the duration you would like to advertise, the number of displays your advertisement will have, and the location of the billboard you would like to rent out. Below are some things to consider before starting a billboard campaign. ### Determine time frame The first thing to consider is the time period you want your advertisement on billboards to run. The longer the time, the higher the billboard advertising costs. If you prefer that your billboard ad be displayed for a longer duration, then opt for a long term contract and vice versa. Most advertising companies offer rates depending upon monthly rentals. If you opt out of such services, it will be better to go in for a long-term contract as it provides flexibility and freedom from being locked into an agreement with any billboard advertising service provider. Another factor to keep in mind is the number of displays you would like to have your logo or business message displayed on. You can either choose one display or multiple displays depending upon what suits your budget best and your [ideal business sig](/guides/sign-shops/business-sign-cost). The more the number of displays, the higher would be the cost of renting them out. ### Location of the billboard The billboard location is another major contributor to determining the billboard advertising cost. San Antonio has a number of billboards. However, there are specific high traffic areas known for attracting high footfall and visibility. This results in increased demand for advertising space at these locations, which ultimately increases the cost. In such a case, it is better that you plan your advertising strategy accordingly to ensure that your advertisement reaches out to as many people as possible. In addition, the location from where you would like to rent the billboard also plays an important role in determining how much it costs. Highway billboards cost more than similar ones in rural areas. Locate the billboard where the traffic speed is slow, low speed limit zones, and pedestrians are congested. The greater the number of people, the greater the chance the customers will see the ad. Ensure that you assess each location and ask for a quote from every service provider, which will help you compare rates and make a smart decision regarding which company to opt for. ### Type of billboard The type of billboard also plays an important role in determining the billboard cost. There are both lighted and non-lighted billboards available which can be used for displaying your advertisements. Lighted billboards tend to attract more attention; however, they are usually expensive compared to traditional non-lighted billboards. Non-lighted billboards can cost anywhere from $300 to $800 per month, depending upon your budget and the number of displays you would like to have. The billboard design will also affect the billboard cost. The more sophisticated the design is, the higher the design costs will be. The inflexibility of a static billboard makes it more expensive than a mobile billboard. A rotating billboard allows advertisers to share advertising time slots. This way, you can pay lower billboard costs. ### Size of the billboard Billboard costs also depend on the size. A large billboard will definitely be more expensive than a small billboard. When making billboards, the production costs depend on the number of the square foot a billboard has. Vinyl billboards can cost between $300-$500. Other than the design and production costs, you have to add the installation cost. ## Should I do billboard advertising? Billboard advertising has some unique advantages that your business can benefit from. still, it is very expensive. You might find a [similar impact with a pylon sign](/guides/sign-shops/pylon-sign-cost). ### Creates brand awareness If you want to create awareness for your brand, billboard advertising is an excellent way to do outdoor advertising. The presence of the billboard reinforces a message in the minds of those who see it. ### Acquiring new customers Local businesses that have launched a new product or opened a new branch can use billboard ads to inform customers. You can choose between static ads or mobile billboards. The latter are particularly suitable because they are located in places where your research shows the target audience is. ## How much does a billboard cost? Depending on your advertising strategy and budget, there are many prime locations where you can place your outdoor ads for effective local advertising. Pricing by size- there are three common billboard sizes; 6m\*3m, 12.66m\*3.35m or supersites and the landmark sizes measuring 18.99m\*4.57m. A 6\*3 billboard pricing is $1,900 to $3,600 per 28 days display period. Printing averages $500 and $395 for installation for any given site. Super and landmark sizes can cost well above the $100,000 mark. Static billboards have a 28 day minimum booking period. For a digital ad space, it's 7 days. Pricing by location- different billboard locations have varying costs across cities in Australia. Small urban cities will charge between $2,000-$4,000 for 28 days. A landmark billboard located in Sydney can cost a sizeable $250,000 a month. ## How do I know which billboard gets the most attention? It is difficult to say which billboard gets the most attention as each location has different traffic patterns. You can design a test market study to estimate how many people may view your advertisement on specific billboards. This method, however, is very expensive and not feasible for small businesses. In such a case, it is advisable to conduct research at the location in question and ask for estimates from different service providers. Once you have your required number of quotes, compare them and work out a strategy that will help you get maximum visibility while ensuring that your expenditure is kept minimal. ## What should I include in my billboard advertisement? Your billboard ad should be designed keeping in mind two major things- your target audience and its location. You need to ensure that whatever message or logo you decide to display on the billboard gets noticed by people who are likely to use your products or services, which results in increased sales. In addition, make sure that you don't overcrowd the space allotted on the board as details such as phone numbers, website URLs etc . should be prominently displayed. Keep your message short and simple and ensure that it captures people's attention who will eventually become your potential customers. ## What is a digital billboard? Digital billboards are electronic displays that can be used to show images and messages. These boards come with a computer system that allows you to operate the board and change your digital ads as many times as you want. Compared to traditional billboards, a digital billboard cost is higher. However, they are more effective in terms of visibility and the ability to change your advertisements. In addition, they have a longer lifespan which makes them cost-effective in the long run. For local advertising purposes, digital billboards will be found in train stations, sporting events and shopping malls. This type of advertising is usually done by large companies as it doesn't come cheap. However, for businesses that are looking to increase their visibility and attract potential customers, digital billboards may be the ideal option. Digital billboards also offer the benefit of tracking which ads receive maximum attention. You can use this information in order to create better advertisements over time which will ultimately help you increase your sales figures significantly. ## What else should I consider before renting a billboard? There are certainly other things you need to factor in before finalising a billboard rental agreement with any service provider- Make sure that you choose specific times during the day when people driving past your board will see your advertisement. For instance, if your business operates between 9 am and 5 pm, make sure that your billboard is displayed during this time. In addition, if you are planning to run a specific ad on the board, ensure that it will be put up for at least a month to achieve maximum results. Research and find out which factors affect the number of viewers who see your advertisement. For instance, if you tend to notice that more people stop by when an event is going on in a nearby stadium or a sports match being screened on television, you should try and time the display of your ad accordingly. If possible, select areas with high populations as these areas attract higher traffic. In addition, make sure that the lights attached to your digital billboards are well maintained in order to ensure that the board is visible to passers-by at night. If you want your digital billboard to display a short advertisement, look for boards with smaller sizes and vice versa Or even consider a [basic neon sign.](/guides/neon-illuminated-led-signs/how-much-does-a-neon-sign-cost-in-australia) If you want people to pay attention to longer adverts or messages, then opt for large billboards. Billboards located in areas with frequent power outages will have downtimes. If you have such concerns, ask for clarification from the advertising company. Roadside advertising is heavily regulated. Take a look at the roadside advertising manual as managed by the [Queensland Department of Transport and Main Roads.](/guides/sign-shops/business-sign-cost) Check to see if the legalities apply to your area.

How Much Does a Neon Sign Cost in Australia?

There are a lot more types of neon signs available today than the prohibitively expensive ones used by old-school traders. LED neon signs are great visual attention grabbers especially during night time where their bright lights shine to their full glory. Opting for the LED neon technology could potentially lower your cost. Nowadays, there are many types of lighting effects available which you can include in your custom neon sign to improve its appearance and quality. For example, backlighting allows the effect of having light coming from inside this type of sign to give it a 3D look while a glowing LED neon sign is also another great addition. Neon signs look great in residential settings as well, providing you with an excellent way to decorate your home. A custom neon sign cost in a small size that measures 20cm by 24cm may cost between $270 to $535 while a custom neon sign of a larger size can cost up to $1,300 or more. ## How do neon signs work? Neon is a noble gas and has no colour at all. When it is energised, the electrons form inside the neon atoms accelerate rapidly until they collide with neon's so-called "atmosphere", which is thus ionised by these collisions. It allows the neon lights to produce photons of light of different colours including red, orange, yellow, green, and pink, depending on what kind of neon gas is inside the light. To reduce your expenses when buying this kind of signage, you should go for a traditional neon sign. Smaller signs with an off-the-shelf model tend to be more affordable than custom-designed LED neon signs that require additional costs due to their design specifics. ## Do neon signs use LED? No, they do not use LED lighting. Many commercial neon signs in Australia were made using gas. Although it is more expensive than most other types of lighting, the method has several advantages including efficiency and durability. LED neon signs are known for their ability to generate bright lights that last for decades without burning out. It also works perfectly in most cold climates since it does not depend on the high levels of heat that your light bulbs require when working. ## Is neon signage expensive? Prices depend on several factors including materials, size, design, and work provided. In comparison with other types of illuminated sign options traditional neon can be purchased cheaply. A custom neon sign cost is more expensive. A budget alternative would be a [corflute sign](/guides/sign-shops/corflute-signs-price-australia). ## Are there different kinds of neon signs? There are actually multiple types of led signs available in Australia today. These include but are not limited to the below. - Acrylic neon signs - Art deco neon signs - Glass tube neon signs - Plasma and hologram neon signs ## What is the average price of a neon sign? The price of a neon sign can vary depending on different factors such as design, brand, size, shape, box, different effects and materials used. Many commercial neon signs in Australia today were made using gas and they are great for decorating your home and business. For a basic neon sign, you can expect to pay between $500 and $1,500 while for a more complex custom sign order such as multi-coloured neon signage, you might have to pay up to $3,500. For the most impact, best to go all-in and [hire a billboard](/guides/neon-illuminated-led-signs/billboard-sign-cost). ## How long does a neon sign last? Neon signs have neon tubing known for their ability to generate bright lights that last for decades without burning out. Neon lights are basically made using glass neon tubing with unique shapes containing gases that become excited by electrical currents and thus produce light. Among these, neon is the only gas that requires only small amounts of energy to work which makes it very efficient and cost-effective. Custom-designed signs can last up to 50, 000 hours before needing replacement while other types of lighting such as neon LED will need replacing after 10,000 hours at least since they do not burn out but just lose efficiency over time and use. ## How long does it take to make a custom neon sign? You should expect the process to take more than a month. However, it all depends on the complexity of your project and manufacturing capabilities. Many neon sign business manufacturers in Australia today can create custom order signage in less than a week for a price while others might take weeks before your order is ready. ## Are neon signs environmentally friendly? Absolutely! Neon lights have been used for decades now as indoor signs because they have proven to be efficient and safe when compared with other types of lighting such as halogen lamps that are known to generate dangerous UV rays that cause skin damage over time when being exposed to them directly. While some people might argue that this type of signage exposes humans to high levels of radiation, the fact remains that they are far more efficient and safer when compared to other types of lighting. They usually generate less heat and do not emit dangerous vapour like some older types of lamps such as the fluorescent tube lights which contain high levels of this toxin. ## Do neon signs break easily? Neon signs are actually very durable and tough and can be used as outdoor signs, but the tubing is made of glass. They usually last for decades without needing replacement even when exposed to normal wear and tear, extreme temperature changes, or weather conditions. Thus, they are relatively low maintenance and make [ideal business signs](/guides/sign-shops/business-sign-cost). ## Do neon signs reduce energy bills? Yes! Neon signage is more efficient than other types of lighting which means that it will not require high levels of energy to work effectively. What this means is that businesses or individuals who switch to neon signage will definitely reduce their energy costs since it does not require maintaining high electricity bills in the long run. ## How can neon signs be recycled? Neon lights contain fluorescent tubes which become electrically charged and glow internally when exposed to electrical currents passing through them within the lighting fixture. A system in place at most recycling plants in Australia today allows manufacturers to recycle these types of lamps separately which makes it very easy to do. They can then reuse parts such as electrodes, metal shielding and glass tubing making it possible for fresh gas fills for subsequent uses. This helps reduce solid waste levels considerably while saving on manufacturing costs altogether. ## What happens when a neon sign stops working? When a neon sign becomes faulty, you should call a qualified professional to take a look at it. The tubes might have low gas pressure that probably needs refilling, or they may be broken rendering the entire signage non-functional. Remember that these signs are not very cheap and should always be handled with care since mishandling can easily lead to breakages which will result in wastage. If you are looking to install a sign for your business, you may need approval from a local or state government authority, [such as ServiceNSW](https://www.service.nsw.gov.au/transaction/apply-install-street-awning-or-business-sign). Check to see if the regulations apply to your local area if not in NSW.