Hip Pocket Workwear & Safety Townsville we deliver high quality products and services while saving you time and money. We are locally owned and operated with a very strong customer service commitment. Our priority is keeping you safe while looking great at work! Call in and see us today.

Shoe Sales

NOVO started its journey in 2002 with a vision to become a celebrated affordable Australian women’s fashion footwear & accessory brand. Today, it is exactly that. Our doors opened in Warringah Mall, Sydney in 2002 and not long after we opened stores in Victoria, Queensland, South Australia and Western Australia. We then jumped across the Tasman to New Zealand and before we knew it our 120th store across the regions had opened. The NOVO brand includes all the shoes and accessories you need no matter what the occasion. From stylish flats to the highest of heels, from wedges to the latest on trend casual styles NOVO provides them for all, and of course there’s the perfect little clutch or accessory to match. From the very beginning NOVO’s vision was to provide a vast range of seasonal designs for the fashion-conscious at affordable prices. With over 120 stores across Australia and New Zealand plus our fabulous on-line store, Novo is easily accessible to make that outfit just right! Our buyers travel the world to keep an eye on what’s new so that our NOVO customers are aware of the latest trends with the added bonus of an affordable price point. NOVO cares about our planet and the people who live on it so of course our shoes and accessories are only sourced from ethical suppliers/factories who share the same values. NOVO’s wide range ensures that there’s a perfect shoe for every situation. Whether it’s a strappy sandal for the beach, comfortable flats for the office or those must have heels for that special occasion – Novo has it covered. Our customers receive a high-quality product and are always given the very best service from a dedicated, well-trained team who are absolutely passionate about our product and brand. NOVO is a proudly Melbourne, Australia based fashion brand with aspirations to be show cased all over the world.