The Cheesecake Shop Willows started with just one store in the inner-west Sydney suburb of Rozelle in 1991 and has now grown to be an international success with over 225 cake bakeries and over 2000 employees across Australia and New Zealand. Nearly all of our shops are independently owned and operated by skilled franchisees, most of which have been with us for many years. The franchised structure of the business together with the disciplined procedures and recipes helped create a consistency of quality that has led to 'The Cheesecake Shop Willows' brand achieving exceptionally strong consumer awareness and preference.