George and Matilda Eyecare is born of the Australian spirit. With a name inspired by the first high street and the cultural spirit of Australia’s national DNA. It was important to me this name was warm and friendly, not cold, and functional like many others. This would go on to represent in our core values and our engagement with our team and community. Together with our best people, leveraging all the smarts of today’s technology and platforms with size and scale that simply benefits everyone. with all the smarts of today’s technology and platforms with size and scale that benefits everyone. I believe our Independents do it best, living local and some have provided quality eyecare to local families for decades. Together we can build a brand people can trust time and time again for our future generations.