Leanne and Andrew decided to establish Firm & Free as they identified a real gap in the market to assist people with conditions such as incontinence, intimate wellness and sexual dysfunction. Often these are conditions that people just don’t speak about and the cutting edge technology used at Firm and Free are able to raise awareness of these issues and offer a real solution to help improve the quality of lives for their patients in a non-invasive way. Their goal, through the Emsculpt is to assist our patients to increase and maintain a high level of physical performance, reduce chronic back pain, gluteal deficiencies and core stability whilst reducing unwanted body fat and inches.