PFD Food Services began in 1943 amid the noise and chaos of the Melbourne Fish Markets. Expanding rapidly to meet the demand of an ever growing customer base, we remain 100% Australian.

Chain Reaction Qld started out as a hobby, not intended as a business at all. With interests in beaded jewellery and silversmithing as a hobby I was looking to source different suppliers for variety and pricing that wasn't currently available. Often friends dropping in for a coffee with similar interest would ask - Do you have a spare strand of these beads? Do you think you could find these for me? Others would see my creations and over the years many custom pieces have been admired and sold from the kitchen bench! Lol! From there it just got busier, we now stock everything from card making and scrapbooking, embellishments to quilling papers, all beading supplies with beads by the strand and the gram, sterling silver and silversmithing supplies.... hence the name Chain Reaction!! Our foundation is to make hobby crafts like beading, resin, card making and even silversmithing affordable and enjoyable to all.