We’ve been bringing you the fashion, accessories, and beauty you love since 1948 but we’re not just a place to buy things. Sure, you might stop in your tracks at the sight of a dress in our window or be slowly curating the largest private collection of Logo Tees - and we love that for you. But we’re also bold in the way we show up, confident in who we are (and what we stand for), and did we mention fun? We want to leave the world better than it was before. We’re shaping the world, the path, and the future, and promise to keep it positive - except for the times, it’s not. So when you slip on your favourite Sportsgirl fit, grab that last-second gloss before you head out the door, or just visit one of our 130+ stores across the country - know that we’ve got your back - no matter how you want to show up or who you want to be today.

Fashion Jam Essentials is an Australian owned and operated business located in 26 Barnes St. Euroa, Victoria. Started from a small energetic and passionate business, Fashion Jam Essentials has grown as a trusted online women’s clothing store in Australia. Rowena, the owner and founder of Fashion Jam Essentials has been in the women’s clothing industry for decades. Using her vast knowledge and experience in the field, Fashion Jam Essentials is able to offer the latest in women’s fashion trends. Fashion Jam Essentials primarily carry Wakee Jeans, which is a renowned and trusted fashion brand in Australia. Apart from being made from high quality fabric such as Cotton, Polyester, Polymind, Spandex, and Elastane; Wakee Jeans are specifically designed for Australian women’s body. Thus, you are assured that you will find a clothing that will perfectly fit and allow you to show off your natural curves. Aside from Wakee Denim Jeans, Fashion Jam Essentials also have a wide range of Wakee Shorts, Joggers, Chino, Skirts, and Jackets that you can choose from. We also have a selection of women’s tops, as well as dresses that you will surely love. Their designs are on-trend, timeless, and appeals to a broad range of ages. But most importantly, their denim pieces are affordable, which means you don’t have to break the bank just to look absolutely perfect. Fashion Jam Essentials pride ourselves with providing excellent customer service. Our mission is to make your online shopping experience as enjoyable and cost-effective as possible. With Fashion Jam Essentials, you are assured that your orders are dispatched in a timely manner, and if there are any delays, our team will send your item via express post.