The Farmer's Wife first opened her doors in November 2015 after discovering the beautiful old 1880s building earlier that year. Triple-fronted bay windows on either side of the big old front door proudly standing on the original bluestone porch were all it took for Bec Mason to fall in love. Instantly she knew this Farmer's Wife had a destiny within the walls of this grand old girl. And so the story begins Bec Mason first began her career as an interior designer cultivating her flair for decoration and design with her own sense of style, never one to follow trends, she always strayed from the mainstream crowd with an almost whimsical and romantic look on life. Bec developed her career in various roles as a homewares buyer within the retail industry, satisfying her love of product, window dressing, and merchandising design. Then after a wet and rainy day mushrooming in the pine forests of Creswick with her much-adored Farmer, she discovered the beautiful old store and dreamed about all the wonderful things she could bring to the little town of Creswick and the rest they say is history. The store is a reflection of Bec's style, always seeking simplicity, quality, and the enduring beauty of things from the past. This combination of beautiful quality clothing and homewares with her eclectic mix of preloved treasures provides the unique shopping experience that is The Farmer's Wife.

Welcome to Forever New Ballarat, a beloved Australian brand that has captured the hearts of fashion enthusiasts worldwide. Our effortlessly wearable and timeless collections celebrate modern femininity, designed in Australia with a unique blend of seasonal trends and feminine silhouettes. As close friends and experts in-store, we work tirelessly to help our customers embrace and elevate their own personal style. Discover our exquisite range of women's clothing and fashion accessories at our department store in Wendouree. Let us empower you to feel beautiful in every moment.

Double C Jeanery, located in the quaint suburb of Daylesford, embodies the epitome of style and sophistication. Our expertly crafted jeans, tailored with British finesse, fuse comfort and elegance effortlessly. With a wide array of designs and fits to choose from, our jeanery exudes sartorial excellence. We pride ourselves on creating garments that are as unique as the individuals who wear them. Discover the perfect pair of jeans at Double C Jeanery and redefine your sense of fashion.