Welcome To Identity, Was Family owned business for over 35 years. We have always strived to provide the best of local and international fashion in the Goulburn Valley. Since our inception, we have not only prided ourselves on our mens retail offering, but also the connection we have with our customers. Offering a large range of brands from Local Australian Labels to Internationally Renowned Fashion Brands such as Hugo Boss, Gant, Tommy Hilfiger, Politix, G-star, Ganton, Gibson, Joe Black, Tarocash, Meyer, Nena & Pasedena, Kiss Chacey, Industrie, Lluis shoes, Ferrancini shoes, Urge shoes, Geoffrey Beene, Mossimo, Sushi Radio, Wolf Kanat, Aston, Calvin Klein Underwear plus many more.