The BEST Boutiques in Invermay Park VIC

Step into the world of Blue Illusion Ballarat, where fashion meets French elegance. Our boutique department store, nestled in Ballarat Central, offers a chic selection of women's clothing and fashion accessories. From exquisite French linen to premium fibres like Better Cotton Initiative, our seasonal collections embody timeless designs with a touch of 'joie de vivre'. Experience exceptional service and join our fashion community, celebrating the allure of France both in-store and online.

Since 1996, we’ve designed our unique accessories in Melbourne, for women who value individuality, collectability and quality—and who love to dress up. Our accessories are designed so that you can make a statement—how and when you make it is up to you. We’re committed to empowering all women, and to harnessing our creativity into addressing our challenges and working towards a more sustainable future. We’re proud to have worked with many highly-skilled partners for over a decade; they allow us to dream up our incredible collections.

New Style with Ann offers a unique personal styling experience led by Ann, a trusted expert in Ballarat known for her keen eye and dedication to helping clients feel confident in every look. With a private styling room at The Co-Lab, Ann provides tailored sessions that include complimentary consultations, thoughtful wardrobe selections prepared in advance, and personalised styling guidance to highlight each client’s best features. Her curated collection ranges from casual to formal wear, complete with accessories, all chosen to reflect current trends and timeless style. Appointment only - One on one stylist session Nothing over $99

The Farmer's Wife first opened her doors in November 2015 after discovering the beautiful old 1880s building earlier that year. Triple-fronted bay windows on either side of the big old front door proudly standing on the original bluestone porch were all it took for Bec Mason to fall in love. Instantly she knew this Farmer's Wife had a destiny within the walls of this grand old girl. And so the story begins Bec Mason first began her career as an interior designer cultivating her flair for decoration and design with her own sense of style, never one to follow trends, she always strayed from the mainstream crowd with an almost whimsical and romantic look on life. Bec developed her career in various roles as a homewares buyer within the retail industry, satisfying her love of product, window dressing, and merchandising design. Then after a wet and rainy day mushrooming in the pine forests of Creswick with her much-adored Farmer, she discovered the beautiful old store and dreamed about all the wonderful things she could bring to the little town of Creswick and the rest they say is history. The store is a reflection of Bec's style, always seeking simplicity, quality, and the enduring beauty of things from the past. This combination of beautiful quality clothing and homewares with her eclectic mix of preloved treasures provides the unique shopping experience that is The Farmer's Wife.