The Farmer's Wife first opened her doors in November 2015 after discovering the beautiful old 1880s building earlier that year. Triple-fronted bay windows on either side of the big old front door proudly standing on the original bluestone porch were all it took for Bec Mason to fall in love. Instantly she knew this Farmer's Wife had a destiny within the walls of this grand old girl. And so the story begins Bec Mason first began her career as an interior designer cultivating her flair for decoration and design with her own sense of style, never one to follow trends, she always strayed from the mainstream crowd with an almost whimsical and romantic look on life. Bec developed her career in various roles as a homewares buyer within the retail industry, satisfying her love of product, window dressing, and merchandising design. Then after a wet and rainy day mushrooming in the pine forests of Creswick with her much-adored Farmer, she discovered the beautiful old store and dreamed about all the wonderful things she could bring to the little town of Creswick and the rest they say is history. The store is a reflection of Bec's style, always seeking simplicity, quality, and the enduring beauty of things from the past. This combination of beautiful quality clothing and homewares with her eclectic mix of preloved treasures provides the unique shopping experience that is The Farmer's Wife.

Step into the world of Blue Illusion Ballarat, where fashion meets French elegance. Our boutique department store, nestled in Ballarat Central, offers a chic selection of women's clothing and fashion accessories. From exquisite French linen to premium fibres like Better Cotton Initiative, our seasonal collections embody timeless designs with a touch of 'joie de vivre'. Experience exceptional service and join our fashion community, celebrating the allure of France both in-store and online.

Since 1996, we’ve designed our unique accessories in Melbourne, for women who value individuality, collectability and quality—and who love to dress up. Our accessories are designed so that you can make a statement—how and when you make it is up to you. We’re committed to empowering all women, and to harnessing our creativity into addressing our challenges and working towards a more sustainable future. We’re proud to have worked with many highly-skilled partners for over a decade; they allow us to dream up our incredible collections.

Double C Jeanery, located in the quaint suburb of Daylesford, embodies the epitome of style and sophistication. Our expertly crafted jeans, tailored with British finesse, fuse comfort and elegance effortlessly. With a wide array of designs and fits to choose from, our jeanery exudes sartorial excellence. We pride ourselves on creating garments that are as unique as the individuals who wear them. Discover the perfect pair of jeans at Double C Jeanery and redefine your sense of fashion.