Back in 2003, Jimmy Rod started the first shop in his chain of barbershops where men could come in to get a slick haircut and sharp sides. But he also wanted to create a place where men could relax, socialise, exchange jokes and chill out. Bringing expert skills and traditional barbershop values back to the forefront, Jimmy Rod has provided a service that men didn’t even realise they had been missing. Not seeing the value in staying on in school when he clearly knew what he wanted to do, he was offered an apprenticeship and grabbed the opportunity. Fast forward 12 years and you can see the results of his self-belief and hardworking ethics — nine barbershops, a team of talented barbers and a name that is beginning to become synonymous with style and swag. Add to that, he has inspired a loyalty in customers that is rarely seen today.