Letterbox campaigns deliver great results for even the tightest marketing budget. You can reach a large audience cost effectively and with frequent campaigns, you can build up great brand recognition over time without the high costs of radio, TV or newspaper advertising. With a letterbox drop you can accurately tailor your message to appeal to your audience and inspire them to take action. What makes a successful letterbox drop? There are a number of points to consider: - 1. Be different: If you do what everyone else does you will achieve average results. Be different and stand out. 2. Content: It is not enough to state your business name and address. Try promoting a well priced product from your range to get a better response. 3. Retention: Give them something they will keep. A flyer that will be filed for reference because it contains useful information, has a longer life and greater benefit. 4. Frequency: Get your name known! It takes more than once. Your clientele will think of YOU when looking for someone in YOUR Industry. 5. Don't Clutter Your Flyer: Simple and direct statements work best—make a great first impression. You only have 3-5 seconds to capture their attention.